Though often referred loosely as a ‘brain wave’, inventions do not happen like a flash in the pan. An invention is the brain child of the inventor, who would have perhaps spent months and years researching, experimenting and planning to give shape to his idea. However, the marketing of new invention is not the job of the common man, who could be clueless about the intricacies of the legalities of patent related issues. There are numerous legal, financial issues involved in marketing of a new invention, for which professional expertise may be required. There are professional agencies that are providing help for new inventors.

The strategies for marketing a new invention ought to be product-specific. To maximize the potential of the innovation, some marketing companies hold forum discussions, and tap other resources which add more value to the marketing efforts. Novice inventors should ideally take the help of these invention-marketing companies to access professional help to prevent any hiccups in the process of marketing their innovating inventions.

The other alternative is for inventors to market their inventions themselves, to manufacturing companies, large stores, retail outlets or at times to the consumer directly. While success can not be achieved in a day, given the requisite marketing inputs like price, promotion, packaging and availability, any invention can stand the test of time and become a hit.

While it is true that inventions are not uncommon these days and a lot of creative and intelligent people are coming up with brilliant inventions and marketing them right, the process is not as easy as it may appear. The first step before marketing an invention is to patent it. Technically referred to as licensing patent rights, in common parlance it is known as licensing the invention. While the inventor can complete all the patenting procedures himself, he could also take help from professional invention marketing companies such as InventHelp. The inventor can license the patent right to a particular manufacturer and then collect royalty. The United States patent office grants thousands of patent licenses every year for different inventions.

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