You can often increase your visibility by including commonly-queried terms, words, and phrases in your page content. Conduct some research if you don’t know which keywords and search terms are common for your industry or business, and be a thorough sleuth. Which keywords are searched for most often? Which keywords do you think people would be most likely to search for if they were in need of services you provide? After you’ve discovered those keywords, use them to your advantage!
Use popular keywords into your writing and make them sound as natural as you possibly can, but be sure not to go overboard by stuffing keywords into your copy. Keyword-stuffing is frowned upon by search engines and can cost you a high ranking if your content is deemed as such by crawlers and spiders. Keyword-stuffing is cheating, and you’ll never win the ranking race if you get caught trying to fabricate your relevance! Therefore it is best to use professional خدمات سيو to do the keyword optimization for you.
Once you have common keywords in place on your site, also try cross-linking a few of your web pages to one another in order to boost relevance. You can emphasize online visibility by linking to your most important pages from other pages. If your “Contact Us” page gets more traffic than anything else on your site, then link to it from as many other pages as you can and you’ll increase the ways in which it can be found and read. If your “Frequently Asked Questions” page includes questions that can be answered with information on your other pages, then include links to them so visitors can navigate to them if needed. Analyze the keywords you’ve used and decide whether or not any of them could be explained or better understood with a link to another one of your web pages. Just like being wary of your keyword use, be careful not to go overboard with links or your page will appear spammy to visitors. You could also speak with other webmasters about link exchanges, but you’ll want to use caution and only link to credible sites. Remember, you want to make it as easy as possible for visitors (and crawlers) to find your popular pages in order to increase traffic, popularity, and ranking of your site, but you must do everything in moderation.